INFLUENCER & SOCIAL ENGAGEMENT

STRATEGY & INSIGHT

BRANDING & DESIGN 

INTEGRATED BRAND CAMPAIGN

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With the global launch of Timberlands 'Madbury' - Eco Kicks campaign our objective was to position Timberland as a brand that does more than just quality boots, and engage with and reach a younger demographic than what is traditionally Timberlands core customer.

 

So we engaged with local aspiring creators to assist in shooting and becoming the talent for our campaign. Each adding their own vibe and style toning content in an authentic way - thus paying homage to Timberlands heritage while raising awareness of their product evolution for a new generation and audience.