R26 was tasked by Fashion Retailer - Cotton On to create a global range of streetwear for men, taking inspiration from ’80s and ’90s street style and global sneaker culture. The result being the 'Among Equals' lifestyle brand.

 

As Creative Consultants for the range we worked closely with Cotton On's Menswear Buyers, Marketing and Country Retail teams to build the customer profile ensuring authenticity and credibility to the brand.

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Together with HYPEBEAST and Copenhagen-based photographer Bobby Anwar, we created the first lookbook campaign.

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Launching firstly in New Zealand, we developed and executed a pop-up flagship store and event launch to celebrate the release.