New Balance “Grey Day” honours the iconic colour that brings together fans of the heritage brand. "More so than any colour, grey runs through our lineage. For over a century, it has stood as a symbol of our independent spirit. Uniting our global family, it is an unwavering part of our legacy" - New Balance.

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Since it's inception R26 has has had the privilege of executing every New Zealand "Grey Day" activation to date, building on each and creating an immersive and inspiring event thrilling NB lovers, Sneakerheads and the public alike.

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